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Logo
Design
What is a logo design?
A logo is the graphical representation of a trademark or a brand. Its shape, color, typeface, etc. should be distinctly different and unique from your competitors. It is the first impression of your product or services that you offer, so the mark should have some meaning and must be impressive enough to memorize for a long time.
With the absence of a memorable, eye catching and meaningful logo design, a business - no matter how small or large - will fight an uphill battle when it comes to name and brand recognition. With a great logo design, a company's name will resonate clearly with all of their customers.
There are two key ingredients that go into the logo development process. The first and the most important element is the logo's text. Not only do words convey meaning, the "look" of words conveys meaning as well. The look of a company's name is as important as any graphic or picture that accompanies it. Great graphic designers know how to use different fonts to convey different meanings and emotions to their audiences.
Logo Fact
There are two basic types of logo designs:
Typographic logos:
Logos which essentially express their message through intelligent arrangement of text and fonts. For example:
Iconic logos
Logos which express themselves through some symbol or icon. For instance,
A good logo design is not an option for any business but it is a necessity and crucial for developing company awareness. Placing a crisp and a good looking logo on your company’s promotional materials is the first step towards creating solid brand recognition.
